VISA
In the lead up to the Paris 2024 Olympic Games, Visa organised a concert at the Musée du Louvre, and wanted to highlight the work of a local French artist as a part of its artistic direction. Artpoint was in charge of all visual aspects of the concert, which featured music giants such as Post Malone, Ayra Starr, RaiNao and Kungs.
For Visa At Le Louvre, Artpoint worked with artist Vincent Viriot to create 3D busts of each of the performing artists on stage, in a vapor wave-inspired style that echoed the ancient masterpieces in the Louvre, whilst also adding Vincent’s distinct street-culture twist.
The visuals were used for all communication prior to the event (flyers, communication plan, social networks, etc.). During the event, for a striking scenography, the visuals were printed all over the venue, and displayed on a giant LED screen during the concert.
Vincent Viriot
