INSPIRING CLIENT USE CASES
CLIENT BRIEF
For the launch of its new models in Europe, XPENG wanted to bring art into its brand experience. The aim was to give its vision of mobility a more emotional dimension, going beyond simply presenting the vehicles. The launch took place in two stages, first in Basel for press and influencers, then in Paris ahead of the Paris Motor Show.
ARTISTIC CREATION
Artpoint proposed the work of Francesco Misceo, an artist who explores the dialogue between the human body and technology. His fluid, organic movements echo the values XPENG seeks to convey, with intelligent technology that feels intuitive and natural. In Basel, from 1 to 7 October 2026, his works were shown across five screens during the guest dinners, creating a poetic atmosphere throughout each evening. In Paris, on 11 October 2026, the XPENG Brand Night at the Pavillon Vendôme went further still, with an immersive 360° composition created especially for the occasion.
How does it work
DRAWING UP A BRIEF
Share your story, ideas, and budget.
We refine your brief, present you artists and styles.
We then pre-select up to 6 artists matching your vision.
artist validation
Review notes of intent made by our artists.
Finalize your choice thanks to artists’ sketches.
Co-creation work begins.
project management
We handle contracts, artistic arrangements, and overall support.
Witness your artwork's creation within 2-3 months.
Celebrate with a vernissage.
Testimonials
“ The science of neuroaesthetics tells us that art can reduce stress, enhance empathy, and boost problem-solving. Avec Artpoint, we dont just read the research, we live it. “
“ Ce partenariat illustre notre ambition : faire de l’aéroport un espace vivant, où la technologie et la culture se rencontrent pour offrir une expérience mémorable et responsable à tous nos passagers. L’art numérique permet de proposer des œuvres évolutives, interactives et accessibles qui reflètent les grandes thématiques de notre territoire. “
“ On every floor, we have different works (…) which today are part of the success and smiles we see among our teams. (…) Art inspires, unites, and provides meaning. “
“ Artpoint offers high-quality digital art diffusion, providing a unique visual experience for our visitors (employees, customers, partners...). It also enhances the quality of working life for our employees, creating an inspiring and stimulating environment. “
“ Art is the most powerful universal language because it speaks to our emotions, beyond all our national languages. “
“ This digital art really surprises our customers and visitors, and so it’s a great conversation starter that brings people together. It fits perfectly into our setting, which blends history and modernity “
“ It is a unique way to bring our workspaces to life, as well as a wonderful opportunity to support talented artists. “
“ Thanks to Artpoint, we collaborate with international artists to distribute exclusive digital works. Their integration into our spaces creates an atmosphere that arouses curiosity and encourages exchanges between employees: a real source of well-being! “
“ We want to create a unique and memorable experience for our guests, and it starts the moment they arrive! Upon entering the hotel, guests are immersed in a singular artistic universe. Thanks to Artpoint, we've made the space an event! “
“ Art energizes and nurtures exchanges between employees. “
