We designed an AI experience, reimagined by the artist collective BonjourLab, allowing each visitor to share their vision of the future across various themes. Each response was transformed into a unique image, ultimately forming a large collaborative digital artwork by the end of the event. This digital artwork was gifted as an NFT to the participants.
The CAP3000 shopping center continues to innovate by offering its visitors an extraordinary experience, which earned it the title of the world’s best shopping center at the MIPIM Awards 2022, and attracts no less than 10 million visitors per year! It is a great honor to collaborate with such a committed player in the customer experience and to showcase the works of our artists on the Digital Wave, located in the Central Plaza!
How do you enhance the value of an empty shopping center cell, and how do you increase footfall? Perhaps by offering a unique moment of escape through digital art! This unique experience seduced a large number of visitors to the Saint Sébastien shopping center, who were immersed in a 360° universe, both visual and aural, imagined by French artist Parse/Error. Cut off from their spatial and temporal reference points, spectators are invited to experience a unique moment of contemplation. A dreamlike experience of the self!