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JCDecaux

Sao Paulo

JCDecaux wanted to show the scope and possibilities of its equipment beyond advertising, and commit itself in favor of Pink October.

Throughout October, passengers in São Paulo's metro system will be able to enjoy a special exhibition, the result of a partnership between JCDecaux, the world leader in Out-of-Home media, andArtpoint. With the participation of 12 artists from 11 countries, the exhibition aims to deliver a powerful message about breast cancer awareness through an immersive experience. Designed for JCDecaux's iconic screens on the Yellow-4 and Lilac-5 lines of São Paulo's tube, the exhibition brings together digital artworks to raise awareness about the importance of self-examination, early disease detection, and a support system.

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© Copyrights:  

Yana & Jun, Carol Muthiga-Oyekunle, Laura Alonso, Stuart Ward, Seohyo, Tippydreamer, Moonwalker, Robert Richardson, Tonq, Kaoru Tanaka, warbb., Matheus Heinz.

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