Vidélio
Videlio was looking to reenchant its workspaces with an immersive work of art, capable of creating a genuine moment of emotion within its premises. The ambition was to offer an innovative and engaging experience for employees and visitors alike, inspired by the olfactory imprint of the premises, the perfume “Bois d'Agrumes”.
Artpoint commissioned Néon Minuit, a duo of artists, to create a bespoke interactive work, conceived as a fresco in five tableaux, each animated by one of the perfume's essences. Thanks to a motion sensor, the viewer's hand becomes an invisible brush that activates the work in real time. As you move, the raw material fragments float, vibrate and light up: you become the conductor of a sensory ballet. A poetic dialogue between the tangible and the intangible, between olfactory and visual memory, between art and technology, in the image of a workspace that places sensoriality and innovation at the heart of its DNA.
Néon Minuit