Excursio
Our client wanted to exploit a vacant cell in its shopping center. The idea from the outset was to use this space to offer unique entertainment to visitors to the center, in order to attract new customers and make the shopping experience more memorable!
How do you enhance the value of an empty shopping center cell, and how do you increase footfall? Perhaps by offering a unique moment of escape through digital art! This unique experience seduced a large number of visitors to the Saint Sébastien shopping center, who were immersed in a 360° universe, both visual and aural, imagined by French artist Parse/Error. Cut off from their spatial and temporal reference points, spectators are invited to experience a unique moment of contemplation. A dreamlike experience of the self!
ParseError