How do you enhance the value of an empty shopping center cell, and how do you increase footfall? Perhaps by offering a unique moment of escape through digital art! This unique experience seduced a large number of visitors to the Saint Sébastien shopping center, who were immersed in a 360° universe, both visual and aural, imagined by French artist Parse/Error. Cut off from their spatial and temporal reference points, spectators are invited to experience a unique moment of contemplation. A dreamlike experience of the self!