Safran
Safran wanted to enhance its artistic heritage by giving a new lease of life to its database of 60,000 photographs, in an era of new technologies and new challenges linked to the Group's decarbonization and internationalization.
Artpoint commissioned five international artists to enhance this heritage using a variety of techniques: digital collage, AI, 3D and video capture! The wide range of skills on display embodies the diversity of the brand's activities, and each creation highlights the subject of decarbonization. Safran's artistic heritage is enriched by video artworks, which can be used in all its internal and external communications, as well as static printed excerpts, on display in its facilities around the world.
Ivona Tau, Linda Dounia, François Vogel, Luke Conroy, Dev Harlan