Maalavidaa

Canada

Maalavidaa is Alycia Rainaud, a French Canadian Graphic Designer and Digital Artist based in Montréal. Her highly saturated abstract aesthetic finds its inspiration in Jungian therapy, color therapy, and meditation. Alycia's work aims to explore the complexity of emotions through creative introspection as a path to increase emotional intelligence and mental health sensitivity. With this aim as a work thread, she founded Heal The Deal, Metaverse’s first emotional support club, a safe space driven by a creativity and empathy, as well as a gateway to a new path in Alycia’s journey. She created Maalavidaa in 2016 as both a persona and an artistic mindset, whilegraduating in June 2018 with a Master Degree in Graphic Design and a thesis dealing with the importance of Psychology in Design. 


Ever since, Alycia has been working as an independent creative director while mainly focusing on putting mental-health and wellness at the forefront of her practice, defining herself as a designer of emotions. Alongside her print-oriented background, Alycia is also experienced with branding, motion design, programming, UI/UX, textile design, laser cutting, 3D printing, offset/screen-printing, and cultural mediation.


Maalavidaa_3D.jpg

You Come Find Me III - Horizontal

You_Come_Find_Me_III_-_Horizontal_Maalavidaa_3D.mp4

Original mixed medium artwork by Maalavidaa. 

“For all the times I shouted into a void. For all the times I wasn’t enough. For all the times they broke me. For all the times I believed them. And yet, for all the times you wrap me up and come find me.” - Maalavidaa

technique

3d

format

landscape

duration

00:14

year

2020

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Generative art
Generative art refers to a way of creating artworks using an autonomous system. In digital art, these are usually generated from code and algorithms created by the artist, often with certain predefined parameters or systems. Although these parameters guide the final outcome of the work, generative art is generally a surprising way to create artworks, as the results are often unexpected and the number of possible outcomes can be infinite.
AI
AI art is a branch of generative art that uses artificial intelligence. Unlike other generative artworks, AI artworks use specific complex algorithms and models derived from machine learning. The most common methods for creating AI art today are GANs (generative adversarial networks) or proprietary prompting platforms such as ChatGPT, Sora, Midjourney, or Dall-e.
3D
3D art uses 3D software such as Blender, Cinema4D, Houdini, or video game software such as Unity to create works of art. In 3D works, artists can either arrange assets (the 'objects' in a 3D artwork or world) that they have created themselves or purchased from other creators to create elaborate environments and scenes (an approach to 3D art called 'set dressing'), or specialize in sculpting, which involves creating their own objects and assets.
Photogrammetry
Photogrammetry is a specialized 3D technique that allows 3D objects to be created from numerous photographs taken of an object or scene from multiple angles. These photos are then compiled to determine the specific positioning, shape, and dimensions of the object in space, and then converted into a 3D model. Initially developed for engineering and urban planning, photogrammetry has become a way for artists to produce extremely accurate 3D models from real-life images.
Collage
An extension of the traditional, plastic approach to collage, digital collage involves searching for and cutting out multiple images, extracting them from their original context, and recomposing them in a new arrangement to create a work of art. Artists can use their own photographs or find images on the internet.
Illustration
Digital illustrations are created using software such as Adobe Illustrator, Photoshop, or Procreate. As with drawing on paper, the artist uses a stylus to sketch a figure or object, usually on a tablet, to construct a scene or artistic universe. Unlike traditional drawing methods, digital illustration is much more forgiving, as mistakes can be easily corrected and drawn elements and objects can be easily moved around within a scene.
Video
Video artworks primarily use a recording camera, but may sometimes include additional post-processing or editing to distort, modify or add additional elements to the image. Some artists use state-of-the-art recording equipment to create macro zoom-ins or time lapses, privileging fidelity to the subject matter. Others use additional softwares to significantly modify or warp the video, creating an alternative perspective on the world that surrounds us.

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