Maalavidaa

Canada

Maalavidaa is Alycia Rainaud, a French Canadian Graphic Designer and Digital Artist based in Montréal. Her highly saturated abstract aesthetic finds its inspiration in Jungian therapy, color therapy, and meditation. Alycia's work aims to explore the complexity of emotions through creative introspection as a path to increase emotional intelligence and mental health sensitivity. With this aim as a work thread, she founded Heal The Deal, Metaverse’s first emotional support club, a safe space driven by a creativity and empathy, as well as a gateway to a new path in Alycia’s journey. She created Maalavidaa in 2016 as both a persona and an artistic mindset, whilegraduating in June 2018 with a Master Degree in Graphic Design and a thesis dealing with the importance of Psychology in Design. 


Ever since, Alycia has been working as an independent creative director while mainly focusing on putting mental-health and wellness at the forefront of her practice, defining herself as a designer of emotions. Alongside her print-oriented background, Alycia is also experienced with branding, motion design, programming, UI/UX, textile design, laser cutting, 3D printing, offset/screen-printing, and cultural mediation.


Maalavidaa_3D.jpg

The Fabric of Time - Horizontal

The_Fabric_of_Time_-_Horizontal_Maalavidaa_3D.mp4

In her works, Maalavidaa invites us to inner peace, in an approach of highlighting well-being through introspection.

With The Fabric of Time, the viewer is invited to travel through time and through their own thoughts. By observing the movement of fluids and the merging colours, the artist leaves the viewer facing their own reflections in a moment of contemplative meditation.

technique

3d

format

landscape

duration

02:37

year

2020

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Generative art
Generative art refers to a way of creating artworks using an autonomous system. In digital art, these are usually generated from code and algorithms created by the artist, often with certain predefined parameters or systems. Although these parameters guide the final outcome of the work, generative art is generally a surprising way to create artworks, as the results are often unexpected and the number of possible outcomes can be infinite.
AI
AI art is a branch of generative art that uses artificial intelligence. Unlike other generative artworks, AI artworks use specific complex algorithms and models derived from machine learning. The most common methods for creating AI art today are GANs (generative adversarial networks) or proprietary prompting platforms such as ChatGPT, Sora, Midjourney, or Dall-e.
3D
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Photogrammetry
Photogrammetry is a specialized 3D technique that allows 3D objects to be created from numerous photographs taken of an object or scene from multiple angles. These photos are then compiled to determine the specific positioning, shape, and dimensions of the object in space, and then converted into a 3D model. Initially developed for engineering and urban planning, photogrammetry has become a way for artists to produce extremely accurate 3D models from real-life images.
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Video
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