NOCELLCOVERAGE

United States of America

NOCELLCOVERAGE is a studio practice exploring the evolving relationship between technology, nature, and materiality. Created by multidisciplinary artist and designer Matt Faller, the studio’s work investigates how digital tools can preserve, reinterpret, and extend our perception of the natural world. NOCELLCOVERAGE creates projects that function as ongoing studies in preservation, perception, and participation through a mix of physical and digital media. For example, they use photography of real-life natural elements, combined with their experience in 2D and 3D software, experimentations in Artificial Intelligence, the blockchain, and even physical sculpture, to produce their works. From archiving real flora and fauna on-chain, to translating geological specimens into dynamic AI-driven visuals, to reconstructing insect movement through machine learning, each project seeks to bridge the gap between organic and artificial systems. At its core, NOCELLCOVERAGE challenges the idea that technology and nature exist in opposition. Instead, the studio approaches them as collaborators—blurring the lines between digital and material.

NOCELLCOVERAGE has found international recognition, being showcased in countless exhibitions, festivals and press outlets. This includes BitBaselMiami Art Week 2024, Cables = Racines * Constellations 2023 in Metz, the Radian Gallery AI Art Exhibit 2024 as well as the JPEG Fiction Exhibition at the Oculus, WTC in New York. They’ve also been repeatedly featured in the press, including Lovers Magazine and This Is Paper Magazine.


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Primary Context Geode 02 - Horizontal

Primary_Context_Geode_02_-_Horizontal_NOCELLCOVERAGE_Photography.mp4

In its simplest form, Primary Context is a syncretic collection consisting of 100 unique pieces that explore the physical and metaphysical composition of geological specimens. Each piece in the series is unique and is created using an amalgamation of different mediums, including elements of photography and AI. The perm 'Primary Content' is an archeological term that means: the context of an artefact, feature or site that has not been disturbed since its original deposition. So think of this project as an on-chain archeological dig. 

technique

photography

format

landscape

duration

01:00

year

2023

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