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Journey

Jenny Jiang

Journey

3D
Nature
Fantasy

One of Jenny's favourite literary quotes is about the concept of finding magic in darkness. Literally and metaphorically, while there is a fear of the unknown in the dark, the potential of love, change, enchantment, and renewal is in that same darkness. For Jenny, art serves as an escape, a form of meditation, and a source of joy. It provides a space where she can focus on a singular thing, creating tranquillity where she can be alone without feeling lonely. With all this in mind, her collection attempts to combine her favourite things: elements of magic, a sense of beauty, amongst an atmosphere of serenity.

format

portrait

technique

duration

01:08

year

2023

Transport

Jenny Jiang

United States of America

A graduate of the Parsons School of Design with degrees in industrial and graphic design, Jenny Jiang has cultivated a passion for creating, solving problems, and visually organizing the world around her since childhood. It was this desire to give form to beauty and functionality that led her to found Dreamscapes Studio, her 3D design agency. Based in New York and splitting her time between there and New Zealand, she creates hypnotic visual worlds where realism and fantasy blend seamlessly, brought to life by a signature palette of vibrant pastels that gives each of her creations a joyful, playful, and subtly surreal atmosphere. Her work draws on surrealism, contemporary architecture, and storytelling to give birth to dreamlike landscapes imbued with joy and serenity. Jenny Jiang draws inspiration from powerful emotions, memories, and personal experiences, a constant that fuels her love of storytelling through images. This is particularly evident in her surrealist flowers and captivating dreamscapes, imbued with an aura of delight and tranquility.

Throughout her career, Jenny has collaborated with a wide range of brands across various industries, including Sony Music, Baccarat, LVMH, Crocs, and L'Oréal. Her collaboration with Baccarat led her to create and install artworks and installations for the brand’s Spring 2022 campaign, which were displayed for three months both inside and outside stores across the United States, even extending to the window displays and wallpaper of the flagship store in Manhattan. Her creations have been exhibited at prestigious venues such as Art Basel Miami and The Dream Hotel in New York, solidifying her place on the international contemporary digital art scene. She has also received numerous awards, including the Best Design Award in the Motion Graphics category from the Designer’s Institute of New Zealand in 2020 and 2018.

Journey

technique

format

portrait

duration

01:08

year

2023

Transport

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Generative art

Generative art refers to a way of creating artworks using an autonomous system. In digital art, these are usually generated from code and algorithms created by the artist, often with certain predefined parameters or systems. Although these parameters guide the final outcome of the work, generative art is generally a surprising way to create artworks, as the results are often unexpected and the number of possible outcomes can be infinite.

AI art is a branch of generative art that uses artificial intelligence. Unlike other generative artworks, AI artworks use specific complex algorithms and models derived from machine learning. The most common methods for creating AI art today are GANs (generative adversarial networks) or proprietary prompting platforms such as ChatGPT, Sora, Midjourney, or Dall-e.

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Photogrammetry

Photogrammetry is a specialized 3D technique that allows 3D objects to be created from numerous photographs taken of an object or scene from multiple angles. These photos are then compiled to determine the specific positioning, shape, and dimensions of the object in space, and then converted into a 3D model. Initially developed for engineering and urban planning, photogrammetry has become a way for artists to produce extremely accurate 3D models from real-life images.

Collage

An extension of the traditional, plastic approach to collage, digital collage involves searching for and cutting out multiple images, extracting them from their original context, and recomposing them in a new arrangement to create a work of art. Artists can use their own photographs or find images on the internet.

Illustration

Digital illustrations are created using software such as Adobe Illustrator, Photoshop, or Procreate. As with drawing on paper, the artist uses a stylus to sketch a figure or object, usually on a tablet, to construct a scene or artistic universe. Unlike traditional drawing methods, digital illustration is much more forgiving, as mistakes can be easily corrected and drawn elements and objects can be easily moved around within a scene.

Video

Video artworks primarily use a recording camera, but may sometimes include additional post-processing or editing to distort, modify or add additional elements to the image. Some artists use state-of-the-art recording equipment to create macro zoom-ins or time lapses, privileging fidelity to the subject matter. Others use additional softwares to significantly modify or warp the video, creating an alternative perspective on the world that surrounds us.