ZEITGUISED

Germany

ZEITGUISED is an influential art and design studio for audio-visual spatial installations at the intersection of virtual and physical space. The studio's signature is post-poetic, digitally abstract narrations in innovative photoreal collage styles, often a blend of recognizable unassuming objects in unaccustomed environments, and vice versa. Self-labelling their work as virtual prosthetics shows their intent to corrupt the tropes of vandalism with digital means, as their ambiguous and exquisite work draws from the infinite recombination capacity of a digital mash-up culture, multiplied by the manipulation potential of virtual real time 3D tools. Using seductive photographic simulation, ZEITGUISED is widely regarded as the handcraft-based originator of a hallucinative transformation style that is now the signature of AI image production. These post-narrative modes of structural transformations, evoking mental states of manic order and complex instability, have been made up by the studio’s natively digital vocabulary of forms and processes that walks a precarious line availing itself of the aesthetic languages of both fine art and commercial industries, disintegrating either. As surface phenomena become the content and unstable generative processes of colour, material, shape and spatial structures become storyline and protagonist simultaneously, the dichotomy between cognitive imagination and rational observation is exposed and evaporated as one and the same mental figment.


With the post-poetic The Zoo (2004) and Peripetics (2008), ZEITGUISED initiated a genre that has flourished in the realm of digital art and motion design. geist.xyz (2016) is one of the first natively virtual textile design projects that inspired a new generation of virtual garment designers and has been acquired by the Victoria and Albert Museum, London, into their permanent digital collection (2021). ZEITGUISEDs work has been presented in numerous international media festivals like ZKM, Onedotzero, Dotmov, Nemo, ITFS, Toronto and Resfest.


ZEITGUISED_3D.jpg

Emancipath

Emancipath_ZEITGUISED_3D.mov

EMANCIPATH is a digital artwork commissioned by KVADRAT textiles that premiered in the group exhibition MyCanvas at Somerset House during London Design Festival 2017.


The title emancipath is speaking of the design language that proposes a material of the future, which can combine hard edges and surfaces with organic shapes that veer into amorphous territory. The gesture of emancipation is the detachment of those shapes from the angular foundations.


The reconstruction of the fabric by means of realistic CGI is the core concept of this visual piece.


In this, it is a serious comment on the unquestioned craftsmanship and handmade realism in computer generated imagery: by moving the tiling textures across the digital geometries, the constructed nature of these images become as visible as our perception as a construct itself. The rules of 3D cgi craft are opened up as a playground rather than an arbitrary restriction.


0:54 Loop

4K UHD

2017

Sound: Superimposed Void

technique

3d

format

landscape

duration

00:54

year

2017

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