AGNOSIA is a multimedia facility that exploits the elusive memory manufacturing process. It includes a custom-built two-screen structure and visual projections from EEG technology. By measuring the electrical activities of the artist’s brainwaves and restoring his memories, Ali Phi aims to make sensory responses and spatial experiences both visible and audible to invite the audience to create their own reality/memory.

The biometric data on which the installation is based is obtained from the artist by exposing him to stimuli (video, photos and artwork) that trigger memories with strong emotional significance presented on him. The data collected is used to train an artificial intelligence algorithm. This creative code generates real-time loop audiovisual results, which manifest as the dynamic material of the installation.

The result is a multidimensional work of art created from the artist’s inner physical and emotional states, visualized as alternative realities. Scientific and medical data, computer software algorithms and artificial intelligence are integrated to redefine the functions of mind, self and space formations. Drawing attention to the question raised by Ali Phi, "Can we perceive reality?" The audience is somehow driven to unlearn and unravel definitions of reality, memory and life experience. This type of crossing between science and the arts will be a lever for human evolution.