Âme In Love, the artistic persona of Amine Rachad (b. 1979, Casablanca), is a revolutionary voice in new media art. Based in Toulouse, France, and working from the artist-run space Lieu Commun, he is a self-taught artist whose immersive and interactive visuals blend real-time 3D, video mapping, and generative AI. For over two decades, he has crafted poetic, hypnotic, and dreamlike experiences that fuse technology and storytelling, inspired by the rhythms of everyday life and the emotional power of image and sound.
His creative journey spans major commissions and international recognition—including a standout project for the 2022 Mediterranean Games, where he designed and mapped large-scale visual sequences for the opening ceremony. Each project under the name Âme In Love is a visual odyssey, a sensory narrative that redefines the boundaries of digital art. With a practice rooted in innovation and emotion, he continues to shape the future of immersive media.