Renaissance Nobel Paris Tour Eiffel

In partnership with Artpoint, the Renaissance Paris Nobel Tour Eiffel hotel offers you the experience of digital art. Each month, discover the video artworks of four of the most cutting-edge digital artists of the moment on the sumptuous wall of screens located in the lobby. Find here the details of the current exhibition!

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Liam Pitchford

London-based artist and creative director Liam Pitchford creates hypnotic 3D animations and stills, with over a decade of experience moving between hands-on craft and creative direction. His work plays with shape, scale, and flow to create an atmosphere that is simultaneously relaxing and emotional. Art has always been a passion for Liam: he’s been drawing as a creative outlet since his early years growing up in the Midlands region of England. As a child, he enjoyed drawing comics, and later discovered Photoshop and graphic design. In college, he found a true passion for motion graphics, and began exploring the world of 3D animation and digital art. Liam's approach is rooted in crafting believable materials, including lighting and motion that feels physical rather than decorative.

Liam now has over a decade of experience working with respected London design studios like FutureDeluxe, ManvsMachine, Onesal, and Frame. Although his brand work is sleek and modern, Liam’s signature style full of heart and softness is present in each project. His work spans CGI, motion design and art direction for brands including Apple, Nike, PlayStation, Prada, Adobe and the BBC, among others.

Mellow_Flur_03_Liam_Pitchford_3D.mp4

Mellow Flur 03

Mellow Flur is a cycle of bloom and decay. A breezy passing of states of form and colour.

This project was born out of trying to creating visuals that are of a blend of natural and artificial. The artist developed these psychedelic passive loops of flowers blooming and decaying, changing hues in and out to deliver a mellow, flowing motion that can be viewed over and over.

Cycle_Nighttime_Liam_Pitchford_3D.mp4

Cycle Nighttime

Cycles is a study on growth and depart. Objects grow and evolve on a series of coordinated threads showing a sense of energy come and go.

With objects growing and falling, Cycles oscillates in a calming fashion over a still landscape posing as the only home for life around.

Mellow_Flur_02_Liam_Pitchford_3D.mp4

Mellow Flur 02

Mellow Flur is a cycle of bloom and decay. A breezy passing of states of form and colour.

This project was born out of trying to creating visuals that are of a blend of natural and artificial. The artist developed these psychedelic passive loops of flowers blooming and decaying, changing hues in and out to deliver a mellow, flowing motion that can be viewed over and over.

Cycle_Daytime_Liam_Pitchford_3D.mp4

Cycle Daytime

Cycles is a study on growth and depart. Objects grow and evolve on a series of coordinated threads showing a sense of energy come and go.

With objects growing and falling, Cycles oscillates in a calming fashion over a still landscape posing as the only home for life around.

Mellow_Flur_01_Liam_Pitchford_3D.mp4

Mellow Flur 01

Mellow Flur is a cycle of bloom and decay. A breezy passing of states of form and colour.

This project was born out of trying to creating visuals that are of a blend of natural and artificial. The artist developed these psychedelic passive loops of flowers blooming and decaying, changing hues in and out to deliver a mellow, flowing motion that can be viewed over and over.

Mellow_Flur_Triptych_Liam_Pitchford_3D.mp4

Mellow Flur Triptych

Mellow Flur is a cycle of bloom and decay. A breezy passing of states of form and colour.

This project was born out of trying to creating visuals that are of a blend of natural and artificial. The artist developed these psychedelic passive loops of flowers blooming and decaying, changing hues in and out to deliver a mellow, flowing motion that can be viewed over and over.