Matthew Keff is an audiovisual digital artist. Through interactive software-based works and graphics, Keff aims to reveal the inherent awkwardness of contemporary digital visual culture and considers the role emotions play there. Inspired by emoticons, collectibles from video games, the internet, and other icons of popular digital culture, the works combine an eccentric and sweet aesthetic. Most of Matthew’s projects are inspired by reflections on gamification, the application of game design elements in non-gaming contexts, and how it is used to study or guide human behavior. These works delve into the psychological mechanisms that underlie interactions between individuals and the digital world, exploring the communication and experience of emotions.
After obtaining a BFA in Film and Video at the School of Visual Arts in New York, Matthew has been commissioned by major film and music festivals and has been seen in international exhibitions, including the CADAF, New York, US, Supernova Digital Animation Festival, Denver, US, Magdalen Art Space, Oxford, UK, CCAM Yale University, New Haven, US, Somerset House, London, UK, Del Carme Centre Valencia, ES, 4Culture in Seattle, US, Chromatic Festival in Montreal, CA, Abrons Arts Center, New York, US, HereART in New York, US, Tokyo Game Show, Tokyo JP, A Maze Festival Berlin, DE, and the Museum of Human Achievement in Austin, US.
Balloon Spheres - Vertical
Gummie Sphere Cylinders 2
Neon Squido 2279 - Horizontal
Color Coins - Vertical
Arms And Legs
GUMMIE NOODLE
Neon Snake 6946 - Horizontal
JUICY FLOWERS SHROOM
Stars Hearts And Sparkles
Emote 23 - 4
Fluid - Vertical
Glazed
Neon Squido 2279
Pop Pop - Vertical
Pop Pop
Gummie Heart 2
SQUISH PILE 01
Gummie Heart 1 - Horizontal
Candy Float
Balloon Spheres
DANK JUICE AQUA 02
DANK JUICE AQUA 01
Neon Horse 1675
Emote 23 - 4 - Horizontal
Burnt Orange - Vertical
SQUISH PILE 02
Neon Squido 6305
Glazed - Vertical
Stars
DANK JUICE STRAWBERRY JAM
JUICY FLOWERS LEAF
DANK JUICE ECTO COOLER
Pears
Neon Croc 0275 - Horizontal
Neon Snake 6946
Neon Squido 6305 - Horizontal
Color Coins
Sweet Hearts
JUICY FLOWER FLOWER
Jelly Fruit - Vertical
JUICY FLOWERS JELLY
SQUISH PILE 03
Emote 23 - 3 - Horizontal
Neon Doll 1675 - Horizontal
Hey Day - Horizontal
Sweet Hearts - Vertical
Neon Doll 8277 - Horizontal
Stars - Vertical
Gummie Heart 1
Hey Day
Gummie Heart 2 - Horizontal
Jelly Fruit
Candy Float - Vertical
JUICY FLOWERS JELLY BEAN STRING
Stars Hearts And Sparkles - Vertical
Neon Horse 1675 - Horizontal
DANK JUICE BLUE RASPBERRY
Burnt Orange
Pears - Vertical
GUMMIE STARS
Neon Croc 0275
Gummie Sphere Cylinders 2 - Horizontal
Neon Doll 1675
DANK JUICE SOUR WATERMELON
Neon Doll 8277
Emote 23 - 3
Fluid